Brooke Business Forms &
Supplies:
Plastic Membership ID & Gift Cards, RealCard
Plastic Membership ID & Gift
Cards
Plastic cards are very durable. They
come in a variety of thicknesses from 12-mil business card to a
heavyweight 30-mil premium polished card (credit card thickness).
The thinner plastic cards can be carrier affixed and can be
personalized by you on your printer.
These cards can be encoded with magnetic stripes that capture and
analyze purchasing behavior and buying history.
ValueLink, a Coral Gables, Fla.-based gift-card processor said
that retailers that implemented gift-card programs for the holiday
shopping season experienced as much as a 46% growth in sales volume
compared with their paper gift-certificate program.
Also, gift cards combat gift certificate fraud. That growth is
fueled by two major benefits of plastic gift cards:
While most paper certificate programs yield cash as change,
plastic cards keep the money on the card, in other words, with the
store. People have to come
back to purchase more!
RealCard
This
is a true plastic card joined flush with the form.
Both the front and the back of the card are printable.
This product is die-cut into the carrier and is easily removable.
The lay-flat construction allows for smoother processing in
printers and more sheets per tray.
They are heat, moisture and tear resistant and provide excellent
toner adhesion. Stock formats of this product are available in packs of 250
sheets.
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